A lot of developers and designers get all hung up on design the most recent frameworks and spending hours and hours talking shit about how this particular call to action will do xyz. I can tell you from our experience 90 percent of it’s bullshit. Don’t hide your details in your website. Make it easy for people to contact you.
The most important marketing feature of any local business site is to put your contact information right at the very top of your website!
There’s absolutely no sound logic behind concealing it in the footer or concealed in the contact page. I Just don’t purchase the concept of making people look at your site, since they need to locate your contact details like some type of hidden Easter egg. What actually happens is users leave in frustration and find someone they could call. This is more pronounced from mobile users. Then the bad news is if you are a local business in Australia most of your internet enquiries will be coming from mobile, according to Google. This sort of internet traffic also has an extremely high conversation speed, according to Google. So it makes sense to make it effortless for a mobile user to find your details easily, whether it be just a phone or a hyperlink to open a map with directions. From our perceptive as SEO/online marketing professionals we see marked conversion increases from simply adding contact information to the header. For some customers this can mean the difference between a financial loose or a good profit. Sometimes it’s the little details that make a sizable financial gain on websites. When designing a neighborhood business website what is the most important feature to get the client lots of business? If you’re a local organization, firstly you want to be online with an actual site, not simply a Google plus listing. In the real world, most of your customers already know about you or are ready to use your service and only want to contact you to give you cash! Make it simple for them. Put your details right at the top in nice big fonts, appropriate to your market, so they could call straight away and you can close the purchase.